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Karthik Srinivasan

Ogilvy & Mather

Societal impact of social media

We, as agencies and brands, are going ga-ga over social media now. Have we considered how social media is changing the society we live in? To start with, here's an episode from the 2011 British TV series, Black Mirror: http://bit.ly/1yycQnW It's a mighty disturbing story, but helps to bring to the fore some interesting extrapolations. Let me list 3 large-scale trends, not necessarily from this episode, but in general, from my observations, 1. Everyone is a media outlet 2. From attention economy to opinion economy 3. Vox populi as the new news media

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