Building Brand You -In today’s wild wired world, how do you ensure you stand out from the rest!

I normally hate it when people talk about personal branding & PR. Those words imply that people need to adopt identities that are artificial and plastic and packaged, when what actually works is authenticity. With the digital and real worlds merging rapidly, you can’t fake who you are and pretend to be someone else every hour of the day. If you are genuine about what you’re doing, it will attract other people to you, and motivate them to follow you.