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Caroline Troman

Yahoo Singapore

Man v's Machine....Do we still need Man?

Programmatic media buying is taking the world by storm, but not all countries are seeing growth like the rest of the Globe. Who's getting in the way? When will we see the programmatic storm erupt in India and Southeast Asia? We see the machine taking over the mundane media buying processes and creating efficiencies at scale with the added benefits of data and targeting. So do we still need Man?

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