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Bhaskar Vulapalli

Crayon Data

Death of search, demographics and other marketing fads

In a world of infinite options and infinite data, it is no longer the lack of information that is the defining problem of the age. In this world of options. consumers are not easily segmentable stereotypes but have unique fingerprints. Discover how search, demographics, and other such marketing grails are no longer holy, and how new words like choice and taste are the marketer’s preferred weapons.

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