Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "What if 'jugaad' represents life hacks?" to "AIl India Bakchod to Pro-kabbadi – what’s next for content in India?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.

Anuj Kumar

Affle

Human Capital vs. Venture Capital ? What's more needed to Start Up India ?

There is huge buzz around Start Up India & growing entrepreneurial aspirations amongst Indians. While fund raising stories are plenty, there still are not enough product innovation based success stories from India. A discussion on what is still lacking in the Indian start-up ecosystem and how investment in building human capital and a greater start up culture could play a big role in growing the Indian start-up eco-system

Tejas Apte

Hindustan Unilever

Vernacular Branded Content- Where is it??!

An IAMAI reports states that about half of internet consumers read/see content in vernacular languages. Yet, the vernacular web content eco-system is close to non-existent. What can we do to create and nurture it?

Deepshikha Dharmaraj

Genesis Burson-Marsteller

Building Brand You – In today’s wild wired world, how do you ensure you stand out from the rest!

I normally hate it when people talk about personal branding & PR. Those words imply that people need to adopt identities that are artificial and plastic and packaged, when what actually works is authenticity. With the digital and real worlds merging rapidly, you can’t fake who you are and pretend to be someone else every hour of the day. If you are genuine about what you’re doing, it will attract other people to you, and motivate them to follow you. One of the fabulous things I’ve enjoyed about my career is collaborating with so many leaders across different industries and countries, and without exception the successful ones have been comfortable in their own skin. And, believe it or not, most have invested in building their personal brand, especially online. Online branding experts point out; “for CEOs, a personal brand can ultimately determine their company / brands success or failure because of how closely the CEO is tied to their brand. So, if a CEO has poor reputation, you may be less inclined to support them.”

Vandana Bhalla

Titan

Who is the most important person in your life?

Well, maybe the answer should be 'I'. Between achieving professional peak and parenting a 5 year old, time is at a premium. Work and family become non-negotiable, what takes the backseat is "me" time. Having recently changed my own perspective on this subject, would love more views?

Kritika Parwal

Handmedley, Tomato&Co

Organising & Mobilising the 35 Million

Our country's home to 35 Million home entrepreneurs. Biggies say that India's next growth wave will come from this neglected, unorganised and opportunity deprived workforce. Housewives, Students, part-timers and freelancers face major muddles because of technology ignorance, discoverability, reachability and most essentially the product/service-market fit. Let's keyhole our brains into this, the problem is worth it!

Sandeep Amar

India.com Web Portal

Who the f**k is Alice? Getting meaningful insights out of digital analytics!

Making meaning out of digital analytics. User data, search data, social data and other data.

Kritika Parwal

Handmedley, Tomato&Co

The LinkedIn Syndrome & Mindfulness

In a world connected stronger and tighter than ever before, the race to the fancy designation and the inevitable separation of Prabhav & Swabhav in life are clear banes of our existences. Commonly called the LinkedIn syndrome, what little practices can one adopt to mindfully opt out of the toxic? Let's rack our brains on this everyday problem!

Pranita Balar

Bark N Bond

21st century Family Planning - pet before kid.

Why is it that nowadays married couples prefer a pet before baby or prioritise travel than extending one's family? Is the cost of living the concern or people are focusing more on career, inner happiness rather than society norms.

Pranita Balar

Bark N Bond

Cost or Quality - how do customers prioritise?

Even in today's generation, cost of a service is more important than quality of the service while making a choice. Can we change that? Or is it sector specific.

Siddharth Mangharam

Floh

21st Century Courtship, Dating & Marriage

The laws of attraction between men and women are hard-coded in our genes. Yet, we're in an age experiencing a significant redefinition of social expectations. What do these colliding forces mean in the context of romantic relationships across the spectrum of courtship, dating and marriage? How do power equations between men and women change over these three phases? Who holds more power during the courtship period, is that when "the game" begins? Do things change after a few dates? Is a woman most vulnerable when the relationship reaches the DTR (Defining The Relationship) stage? And then if it leads to marriage, who "really" wears the pants? What role does sex have to play in all this? These and other comical, profound, provocative and even confusing questions will leave you thinking for a long time after Stream.

Alok Sinha

Ogilvy & Mather

Newtons Law of Spuriousness will influence the ability of a brand to become a cultural meme.

When Newton postulated his second law of motion he was unwittingly talking of brands in the era of authenticity. Force in his law equates to a brands presence in culture ; and this force in turn is a product of mass (the friction or the lack of authenticity displayed by a brand) and acceleration (a brands response time in riding or expressing a point of view on a cultural phenomenon).

Dhruv Chopra

CarWale

Discount = Compulsory. Else won't buy.

Do you (like me) wonder why and how long a company would pay us to use their services? Why do otherwise reasonable men and women spend many times their companies' revenues on marketing, advertising, or sheer subvention? Do these truly inculcate consumer adoption and encourage habits, as is theorised? Is it time to change this approach or not yet? Let's talk!

Jacob Singh

Acquia

Moving from people-using to people buliding organizations

"A new moral principle is emerging which holds that the only authority deserving one’s allegiance is that which is freely and knowingly granted by the led to the leader in response to, and in proportion to, the clearly evident servant stature of the leader." - Robert Greenleaf from "The Servant as Leader" Nearly everyone at Stream manages not just businesses, but people. In a land which is mostly "yes boss" culture at work, how are we as leaders creating a culture of servant leadership? Let's trade tips and challenges, and discuss how we can serve the employee of today with their demands for autonomy, mastery and community .

Arnold Fernandes

Pokkt

Mobile Gaming the new MASS MEDIA. Let’s get serious about it. It’s no longer a kid’s play.

Did you know: 1. Millennial’s, GenX and GenY are major growth drivers of the gaming segment. 2. Women are power gamers Everyone is a gamer. It’s no longer just teenage boys getting kicks from level-ups and bonus lives. The stereotype of gamer is changing rapidly. Mobile has made gaming a portable medium. With the ever increasing variety of mobile games, more of us are spending our spare moments delving into the world of mobile games. With gaming audience growing and time spent increasing; its only time before gaming revenues overtake filmed entertainment. Why then is AD DOLLARS left behind??

Dina D'Souza

Pokkt

Mobile Gaming, the new Mass Media. Let's get serious about it. Its no longer a kid's play

Did you know: 1. Millennial’s, GenX and GenY are major growth drivers of the gaming segment. 2. Women are power gamers Everyone is a gamer. It’s no longer just teenage boys getting kicks from level-ups and bonus lives. The stereotype of gamer is changing rapidly. Mobile has made gaming a portable medium. With the ever increasing variety of mobile games, more of us are spending our spare moments delving into the world of mobile games. With gaming audience growing and time spent increasing; its only time before gaming revenues overtake filmed entertainment. Why then are AD DOLLARS trailing behind?? Co hosted by Rohit Sharma | Pokkt

Preeta Sukhtankar

www.thelabellife.com

The Little Book That Couldn't

Should story-telling evolve given the times? How does one tell a toddler a tale today? Introducing new-ish concepts like social media, AI or surrogate parenting into the bedtime downtime? Are stories we were told even relevant anymore... And if they are should they be re-written to make them?

Rohit Khanna

Eleve Media

The most underrated influencer network in the world and how to leverage it!

The most powerful spokespeople a brand owns apart from its happy customers are its very own employees. But are we as organisations able to harness the power of the spoken and written word emanating from them well? What can we do and how? Conditioning the voice of the collective, driving brand affinity & pride by association and motivating employees through various methods are just some of the things that can help long term.

Prince Khanna

Eleve Media

Are influencers the new brand ambassadors!

Influencers are not only an integral part of online marketing strategies, but have now made brands think harder about their content marketing strategies. Nike, BMW, Coca Cola, Nestle and many more have recognised the importance of a powerful human network to further their reach. Be it brand made or user generated, a well thought out approach is the difference between make or break, thus making us think - are influencers the new brand ambassadors?

Srikeit Tadepalli

Ogilvy & Mather

What Wikipedia is NOT

Wikipedia has been numerous things for all of us - Research resource, Trivia tool, Marketing Mire and many more (ran out of alliterations there!) But to understand, use and contribute better to the world's 7th most visited website, let's explore what it is not. Will bring some fun Wiki stories I've come across as a Wikipedia administrator. Fun, Yoda says, it will be!

Shankar Narayanan

Round Pegs Square Holes Pte Ltd.

Cognitive Marketing.

Rise of the super intelligent marketer : New business solution driven from active intelligence

Shahana Sen Mishra

Tata Tele Services Ltd

Loyalty: What does it mean to you today?

When it comes to customers and employees, has loyalty been sacrificed to the realities of today’s fast paced economy? Do gifts & rewards help in keeping the romance alive? Is it enough? Can loyalty be built without burning a hole in the pocket or the roving eye be curbed without burning a hole in the soul?

Shahana Sen Mishra

Tata Tele Services Ltd

Help!! Im being stalked!- When does smart turn into spooky marketing?

Im a marketer... but also a consumer... so while the possibilities of using technology & big data to get under the customer's skin is, aahh all so thrilling and wonderful... but as a consumer, is my private space getting encroached by digital peeping toms!! Hell! that red dress that I saw & almost bought online, has been following me around everywhere I go !! I close my eyes & its there!! Its like nightmare on digi street!! would love to hear views from others on the ethics around this... what is appropriate & what is not.. where do we draw the line..if any...

Samarjeet Singh

iksula

Digital Commerce: A Store or A Channel or A Commerce Influence or All or Anything Else

How is Digital Commerce Understood within Brands i.e. A Store or A Channel or A Commerce Influence or All or Anything Else. I would like to have a discussion with Brands, Agencies, Retailers and other Industry players to share their experience and perspective on how is digital commerce orientation manifested in their and their client organisations.

Sanjeev Bhargava

J. Walter Thompson

Is countering virtual socialising with real socialising the next big thing in the digital space?

Do social networks make us more social or do they take us away from our more organic relationships. Do we miss the good old physical, real time meetings and does the absence of these take away something from our lives? We have gadgets and applications that remind us to follow a fitness regimen. We have gadgets and applications to organise our real life schedules Can we have gadgets and applications that force or nudge us to keep in touch? Do these devices need to collaborate with or compete with the reigning virtual social networks?

Rohit Dadwal

Mobile Marketing Assoc

Mobile : Video being redefined

Time spent on a mobile device by the average Indian consumer has risen to 2 hrs and 42 minutes a day. A whopping 86% of that time is spent in apps, making the mobile browser a single easy application swimming in a sea of apps. Within apps, video has emerged as the most compelling advertising experience and the recent SMOX MMA study with Coca-Cola, Walmart & Mastercard showed that mobile video can outperform cable television. The session plans to debate / discuss the changing landscape of video and its new didfinition , are marketers and agencies becoming complacent in terms of using Video as they have grown up seeing on TV ? what needs to be done ? how ? who ? when ?

Rohit Dadwal

Mobile Marketing Assoc

The Mobile Darwinist: your Mutation or Extinction

Survival of the fittest : Will mobile out live others given its dynamic positioning being an all inclusive medium. Shifting the lens inward experts in candid conversation will share their insights on whether Indian enterprises are geared to cater to service a billion “mobile users”? How will the fast changing mobile lifestyle impact sectors such as Finance, Retail, Education, and Health? The Power of Relevance, Making Creative Connect - With a billion mobile subscriptions and 125+ million smartphones active in India, how does one use design sight, sound, motion and touch to create the best mobile creatives?

Rohit Raj

The Glitch

How micro can content get?

When twitter entered our lives when Blogging was the way of life, telling a story in 140 characters seemed like a challenge. Today with the attention spans of people dropping to levels lower than that of a goldfish and emojis replacing words and Yo! replacing conversations, "micro content" is the latest entry into the world of engagement. Can we now come together to discuss and define how micro can content really get and how can brands engage more by saying what they have to within the attention span of the consumers.

Harish Shankaran

Maxus

Technology & Human Behaviour: Will technology end up doing more harm than good in the long run?

Technology, has always been perceived as something that adds a lot of value to us human beings. From the earliest of fires and the invention of stone wheel, it seems to have aided us to do things better, faster and crazier. But for all the wondrous offerings that it brings, it takes away something in return from pre-existing functional systems. Eg: For every upgrade to tech architecture that makes a certain processes more efficient, jobs are lost. Will our society break up into two, one who wishes to be at the cutting edge of tech, and be early adopters and the other, who wants to distance itself and stick to basics. Will this divide grow larger? Will technology end up doing more harm than good in the long run?

Krishna Desai

Turner International

What would it take for Kids Animation content to resonate globally?

India's perceived soft power comprises of Bollywood, spiritualism and maybe a bit re our PM's initiatives. Kids as an audience and Animation as a media presents a powerful opportunity to go beyond. Case in point - Japan. Join me to discuss what would it take for Kids Animation content to come of age and what the enablers / barriers are: creative skills, tech, attitude, story telling, attitudes and biz environment of media industry - digital, TV, animation industry?

Dheeraj Sinha

Grey Worldwide India

Why Jugaad is the bane of innovation in India

Jugaad now has a book by its name and is a case study at Ivy schools. It is pojected as god's gift to India as far as innovation is concerned. The truth is that Jugaad is at best a coping mechanism. Your car has a hole in its silencer, you take it to the neighbourhood garage, and the guy fixes it by welding. Your car now sounds like a Ferrari, but it would be delusional to think that it indeed is one. Jugaad means fixing it by hook or by crook. It’s the reason that our roads never get rid of potholes and almost every now and then, gas cylinders burst in flames because they weren’t stored according to procedures. Jugaad is an enemy of service excellence as it promotes skipping standard operating processes. Jugaad has meant that we have invested little in R&D in manufacturing, why innovate if you can copy? I am told there's good Jugaad and there's bad Jugaad. Is that so?

Karthik Balakrishnan

Mahindra & Mahindra

What'll it take for Indian brands to become global (brands) leaders?

We've come a long way since 1991......25 years approximately. But why are Indian brands still missing from most major global brand rankings? Is 25 years too little time, and so, do we need to give India Inc more time? Or is it enough time but something more fundamental is wrong? And which Indian brands will most likely scale the summit (and by when - anybody willing to hazard a guess?)? Old economy or new-age startups? Who will lead the charge? And most important, what do the aspirants have to do to get there?

Manukrishna Nair

Landor

DoThinkDo:: Design Thinking is all about doing

What connects IBM, SAP, Pepsi, Google and Apple? A relentless innovation focus centered around the behaviors and the experiences of its users. Simply put, a tool for solving challenges, design thinking allows organisations to immerse, ideate, prototype and refine ideas quicker. Fail faster to succeed sooner is often the mantra used; and at Stream, this discussion will be more doing than thinking.

Ashima Chetan

GroupM

BYOM - Bring your own Murakami

Instructions are simple: To participate you have to ( get and) read out your favorite paragraph in the world. The best piece of writing you have ever come across. It's a prose battle. It's you against the world. Or your writer against everyone else's. To find out what you knew and so much that you didn't! Literature appreciation society much? We can also spend 10 minutes on Benedict Cumberbatch, if that makes it more complete.

Ashima Chetan

GroupM

Dilbert stole from me mate!

What we do: Randomize 15 Dilbert comic strips // What you do: Let out every time you feel Scott Addams stole from your life's script // Disclaimer: Bring a bottle of candid and leave your boss out will ya? // Crisis Control - None. Total and brutal detail and some horrid amounts of funny. // Sales Pitch To Ensure Attendance: We might talk about D.A.T.A. //

Amol Gurwara

EA (Electronic Arts)

Cleaning India - where does one begin?

Tree-lined pavements in Bandra or public toilets in Moradabad? Squeaky clean malls and airports or eradication of water borne diseases? We all have our own priorities and preferences (and fantasies) on what clean India looks like. What would you do if you were empowered to get this job done? Where would you begin? What would a 30/60/90 day (or month!) plan look like? What's likely to happen within our lifetime and what will most likely take more than one generation to take effect?

Karuna Kumar

GroupM

How behavioral economics & user-centered design will impact our industry this year

Behavioral scientists producing reams of research about human behavior is common play but how designers use their skill and experience to turn those insights into products and services that add value to our lives will define innovation in the year to come.

Karuna Kumar

GroupM

Airborne Innovation - Drone tech to drone racing

How drone tech is breaking ground in data collection and the prospect of a drone sporting league.

Debraj Tripathy

Mediacom

Data science and creativity don't go together

Data science is an analytical process aimed at understanding consumers and events by analysing large amount of data by breaking them down into thinner and thinner slivers while creativity follows a process of synthesis aimed at bringing disparate insights (slivers of insights if one may call them so) into one whole idea. My belief is that they do not go together... creativity because of the process it follows leads to large scale disruptive changes while data science results in small but steady incremental changes. What do the others think and why?

Chakrapani Gollapali

Yatra Online Pvt Ltd

Achieving a certain level fitness to be mandatory for every corporate employee in India

We are racing to learn, discover and build new stuff in this "digital-first" world! But a lot of that comes with many employees not spending enough time to take care of their own health and fitness. While this will undoubtedly wreck havoc as employees get older and as time passes, it also impacts day-to-day performance and also output from an organization perspective. How do we create a "eelf-empowerment" process where everyone is motivated to achieve a certain level of fitness, with some minimum standards being set?

Chakrapani Gollapali

Yatra Online Pvt Ltd

Achieving a certain level fitness to be mandatory for every corporate employee in India

We are racing to learn, discover and build new stuff in this "digital-first" world! But a lot of that comes with many employees not spending enough time to take care of their own health and fitness. While this will undoubtedly wreck havoc as employees get older and as time passes, it also impacts day-to-day performance and also output from an organization perspective. How do we create a "eelf-empowerment" process where everyone is motivated to achieve a certain level of fitness, with some minimum standards being set?

Jacob Singh

Acquia

Cultures of inclusion: Vivacious corporate culture without discrimination

We have 3 kegs of beer in our Boston office. We eat on a ping pong table in Delhi. Portland has bike racks Sydney has a pet wombat (kidding). As corporate loosens up and blurs the lines between work and play, who are we leaving behind? Having a drink at your desk helps some people stay late, but for recovering alcoholics, it may be the trigger to send them to skid row. For a young woman, it could make 7pm at office a dingy bar at 2am. Alcohol is just one example, but particularly in a country like India with such diverse cultural backgrounds and social mores how do have an opinionated, fun culture without alienating those who may not fit into it 110%?

Shekhar Sharma

GroupM

How are brands biting to the reality of Real Time marketing ?

‘Real time’ or ‘Moment Marketing has been one of the buzz words since the famed 'Tweet ad by Oreo at 2013 Super bowl' event. Though there are more success stories on social media, is this ‘on the fly’ form of marketing still largely undefined? What does it actually mean for marketers today and how can it help?

Ali Hussein

Monozygotic

Make my logo 20% bigger

Advertising v/s immersive content marketing for brands. What is the right mix and why? How important is it for brands to build audiences in a fragmented media world v/s buy audiences. How can one ensure that brands define a tangible value for associations on digital video.

Ali Hussein

Monozygotic

The creative was fantastic, but it did not deliver any views!!

This is a classic battle on the role of creative and programming in a digital world. Is it ok to purely deliver a fantastic creative and assume it would get consumed? How does technology and social play a role on digital for video.

Unny Radhakrishnan

Maxus

Smart Cities are welcome. But can we be Smart Citizens? What does it take to instill a sense of Civic Pride in all of us and our children?

India is perhaps one of the nations with the lowest sense of civic pride. What does it take to change this? Littering on public space even by the educated, corporate folks is a common scene (mostly plastic food packets and bottles), shameless violation of traffic rules, disregard for public spaces… the list is endless. And yet our blame is always on the civic authorities. Is there a solution to this? Education/influencing right at school? Can brands& marketers play any influential role? Can we be responsible conscious than right conscious?

Andrew Williams

Asian Paints Limited

Services - Winning the Game in the Same.

Creating great products in a category with limited differentiation is no more the job of the R&D team. Not so when customers have a limited involvement in the category and brand loyalty is not inherited from the previous generation of customers. The future of brand loyalty lies in managing the expectations of customers in Functional, Emotional and Economical Value. Have we been able to see beyond the success of our great brands to realise that we are more product centric and less customer centric organisations ?

Vaibhav Poddar

Max Healthcare Ltd.

...are you born with it?

Importance of being digital is all but well understood today by most companies. However, there are 'no' or 'few' examples of any traditional business being counted as a digital success....all successes are companies that have started with digital as a business model. Anyone on whys?

Samraat Kakkar

GroupM

Death By Powerpoint

We all have questioned the relevance of presentations many a times in our professional careers. We all have spent hours trying to make that perfect deck for our clients, bosses. We have even tried to teach others the art of making these decks. What does a life with powerpoint mean for all of us? And does modern corporate culture stand a chance without power points? Let's discuss at WPP Stream 2016.

Karthik Nagarajan

GroupM

Did anybody get the memo on consumer data?

User: Hey, are you stalking me? Marketer: No. Only people 'like' you. We don't track store individual data. We are looking for 'behavior'. Get it? User: You are basically saying yes. Marketer: Its for your own good. You will get to what you 'need', faster. U: That is Orwellian. Did you ever ask me? M: We did. Across 17 pages. You 'Agree'd. U: So you are legally right. But morally? M: Hmmm. This noodles ad you are watching on TV right now? Its available in your favorite schezwan flavor in the store, 100 mts from where you are. You wanna try? U. You are god.

Tushar Vyas

GroupM South Asia

India Inside: Paper Boat to Patanjali

Co- hosted with Karthik and Unny. It's India Inside is disrupting and challenging the FMCG landscape. It's not Government regulator but "India Inside" on ingredient list giving sleepless night to Industry leaders.

Sanjana Shirke

GroupM

Making technology-driven training popular with the masses, without losing the connect (that comes naturally with classroom training)

How can we (in L&D) train people in technology, data, social...and not use it ourselves?! With increasing employee strength and even more increase in the demands on training, it would be foolish to think that 8-16 hour classroom sessions is the only way to fuel learning. At GroupM we have embraced technology to disseminate learning through Skype, e-learning modules and even mobile, through smart messaging. But how we do make sure that people truly understand and absorb the learning, they way it is experienced in classrooms? Employees still want to "learn with trainers face to face" rather than be a passive recipient. While we have positive feedback on some of our technology-driven learning initiatives, it is not equated to training. Are there any best practices out there that have successfully created a true blending-learning approach? And importantly, how do we know they have worked? Does it require a shift in mindset from employees or is there something else at play?? Looking to generate actionable measures through this discussion.

Sanjana Shirke

GroupM

How can learning initiatives help build the culture of an organisation, especially in a chaotic, dynamic environment.

Data driven. Consumer First. Digitally charged. Think Marketing. Learning and training has (and must) mirrored strategic priorities and delivered to an organisation's business agenda/goals. The focus over the past 3 years has been to drive digital learning and we have seen positive results emerging from these initiatives. As we gear up to drive a data-centric learning agenda, we need to understand that this agenda requires people to adapt and adopt a shift in mindset, requiring them to step out of their given roles/profiles and embrace a new approach to brands, clients and consumers. The opportunity? For learning not only to deliver training initiatives around knowledge and capability-building, but to help strengthen the culture of an organisation through process, performance, structure, rewards and recognition...systems thinking?? I am keen to absorb experiences from people who have either driven this in their companies or gained from it. After all, Culture does eat Strategy for breakfast!

Sreenesh Bhat

Ogilvy & Mather

Let’s look beyond consumer insights and start leveraging ‘irrationalities’

Are consumer insights the only sources of influencing consumer choices? In the eternal pursuit of the killer insight that will give birth to a product innovation and a clutter-breaking advertising campaign, we may have missed a treasure trove of tricks from the most exciting and ‘practical’ theory for our business- Behavioural Economics. Whether it be from the saints of the field like Daniel Kahneman to pop psychology writers/thinkers like Dan Ariely, there is enough out there for us to use to influence consumer choices without spending lakhs of rupees and months of research in speculative concepts and experimentation. Let’s brainstorm together on how we can embrace behavioural economics in what we do and find it a place in the creative brief.

Milind Pathak

Madhouse India

Do Brands ever Succeed in the App Store? - Changing the Conversation from “Delete” to “Engage”

In an App world, how does one make the app presence felt and get continual engagement on the brand asset. Would you need millions of people downloading your app, or fewer but loyal users will make the cut to make your stories travel in the mobile medium?

Milind Pathak

Madhouse India

Thinking Mobile! Your Mutation or Extinction CMO’s priorities & challenges

Consumers have decisively moved to mobile as highest media consumed in a day. With almost 40% of the time being spent on a mobile by a consumer, it should be a default choice for media. However hardly 3-4 % media dollars are going in this medium, how does a CMO mutate to adopt this medium for the brand. What are his priorities and challenges, from understanding the medium to having a right kind of talent to manage the consumer journey.

Preethy Vaidyanathan

Medialets

Small Screen, Big Bets

India, now the world’s second largest smartphone market, is set to reach 371 million mobile users by mid-year. However, Indian mobile advertising still lags significantly behind India's explosive mobile consumption. How can brands and agencies keep up with mobile audiences effectively? We'll discuss the tremendous opportunity the Indian mobile market presents and unique challenges of mobile advertising.

Gowthaman Ragothaman

Mindshare

Future of Jobs

How many jobs/roles that existed two decades back that have ceased to exist? How many new jobs/roles that are likely to be coming up in the next 2 decades? How many more jobs/roles will cease to exist during the same time? What is the survival kit? How to reincarnate jobs during this time period? Where do we learn from?

Prashant Chauhan

Tolexo

B2B ecommerce in India - will companies get it right in 2016

as B2C companies struggle to make bottomline, there is an increased focus on B2B ecommerce - bulk buying, repeat cohorts, low returns : everything might work in this scenario. what will it take for B2B companies to make it big in 2016..

Tushar Vyas

GroupM South Asia

Business Intelligence & Insight : From "Rear window" to continuous

While seeds of this were sown in the year when machine data analytics disrupted the mainstream, 2016 could be the year where organizations adopt this data on a continuous, pre-emptive manner and not just post-mortem

Ashok Lalla

The Future of Digital for Brands

The leader of tomorrow needs to be a CDO - Chief DISRUPTION Officer

In a fast moving, ever evolving media, communication and consumer space, the only single constant for success is... Disruption. What does it mean to businesses and their brands. And to agencies and their services. What does it take to go from where we are, to become CDOs. Where does one look for inspiration? How does one make it work in India? And beyond. Come, let's have a constructive session around turning into Chief Disruption Officers.

Ashok Lalla

The Future of Digital for Brands

Digitizing the Enterprise - The Twists and Turns to making it happen & Being truly Digital

Whether it's client organisations or agencies, everyone still seems to struggle with getting to be truly digital. Inside/out. Yet, everyone seems to be busy "doing" digital in a frenzy. What's the scene like? What's the reality? What's the agenda, of business owners, and CEOs? And how can organisations get Digital to be the D in their DNA? How can this process be accelerated? What are the baby steps? What are the big leaps that need to be taken? What are the pay-offs? What are the "costs"? Let's stream our thoughts together on this in Jaipur!

Surya Narayanan

Hungama Digital Services (HDS)

Branded Content v Content Marketing

This being the year of "Content", this is a discussion you might have already had or will have in the near future. What is the difference between the two? Is one better than the other? Is there a place for either or both in the marketing/ product mix? Lets discuss..

Surya Narayanan

Hungama Digital Services (HDS)

Social Enterprise - Changing the world in a sustainable way

Many of you have seen the charities approach, the do-gooder government approach, the nudge as an approach and of course the aid with a hook approach to changing the world. Here I want to discuss Prof. Yunus's concept. As people who advertise, communicate and fund CSR activities; how will this concept help us do better work See you there.

Vikram Ravi

Unmetric

What will the content creator's toolkit of the future look like?

Adobe predicts that there will be 29 million creators in 2018. A reasonable number of these will be at agencies and brands - creating 'made for amplification' micro-content. The creative toolkit of the past focused on execution and the tools to illustrate, draw, paint, render and create. Then, these got commoditized with more and more options becoming available, many of them SaaS and browser based. We expect the toolkit of the future to focus on ideation - and would love to capture thoughts here, especially from folks involved in content creation. How exactly might a toolkit help with ideation? And what else should it do?

Soumya Mukhopadhyay

IMRB International India

Will Virtual Reality spell doom for movies and television?

Virtual Reality is here to stay. In recently concluded Sundance Film festival people waited for two hours in line to get glimpses of VR experiences which ran shorter than 5 minutes. VR has started attracting artists and film makers of all sorts. The experimentation and innovation possibilities are enormous. For viewers, it is one big collective dream coming true. No more one can force them to look at something unless they feel like. In that respect it is like theatre...not quite...as it is an individual experience. It is like everyone sitting in one festival and reading a single book and yet taking home different experiences. At the moment there's a lot of expectations from VR and it has potential to change the way we access entertainment and culture . Right now it's quite early or are we even capable of fully fathoming what it can do for us?

Nikhil Tiwari

Frrole

Can Social Analytics get past the CMO`s desk?

Social Media Analytics has played a large role for marketers for almost a decade and it has been effective beyond any doubt. But is it time for it to move to other functions and start solving business problems and product challenges? Can it look at predicting success of a business in a potential market? Can it help gauge the efficacy of a product in an existing market? Have we looked at this problem and failed or have we never really looked at social beyond marketing campaigns?

Shashank Saksena

Max Bupa

Its not your opinion, you are just wrong: Can we retrieve Twitter from the trolls?

Trolls and cyerbullies are taking over the net specifically Twitter. Driven more by beliefs than reasoning or fundamental understanding of issues, this is posing a serious threat to freedom of speech on the Internet. In the Indian context, this can quickly degenerate into farcical discussion on serious issues. Is the recently launched Twitter Safety and Trust Council enough to deal with the menace or can more be done?

Samir Bangara

Qyuki

Beyond Qtiyapa and Bakchods - the content revolution that's giving rise to the "digital superstar”

The success of TVF and AIB is only the tip of the iceberg. From toy unboxing to selfie music videos, a slew of new creators are emerging alongside traditional media giants creating new formats of content. A new type of superstar is being born with massive clout online especially within the 16-30 demographic. Why are they important and are brands doing enough to harness this?

Himanshu Kapadia

Aditya Birla Group

is no news good news ?

If you cannot measure it, you cannot.... anyways, there have been a lot of discussions on measurement of news . There are different tools and matrix but is there one common tool or way to measure news? is there a way to measure news not printed? what is the value of news not printed? I really don't know but i am interested to discuss on value of news. How certain brands or people lost or won on news or no news. So is no news good news or ...

Gaurav Gandhi

Viacom18 Media Pvt Ltd

Over the TOP battle.. Who will TOP it in india ? Can the Indian players take up the Netflix challenge?

The global behemoth Netflix, after disrupting and reinventing the TV & the Internet business in the Western markets, has finally ventured out to 130 more countries. Netflix has been the most talked about digital launch this quarter - but there are many Indian challengers .... What will take to win in the Indian OTT space?

Shashin Devsare

Karbonn

"Startups & An Upstart’s Attitude?"

2015 can be easily be coined as the year of Startups in India. Amidst all the cheers & sneers, there are obviously some tectonic changes that are taking place. Flush with funds; Startups’ strategies & aggression are raising questions on the way older businesses need to be structured or restructured to paradigm shifts in marketing & distribution strategies across industries. With even the biggest startup names only garnering cash burn in their books year after year; is the cheer for Startups actually fuelling an upstart’s attitude? Let’s agree to disagree. :)

Sharad Sharma

Studio 102

Sabaticals

How long should they be and the pros and cons of taking them

Sharad Sharma

Studio 102

What would it take for you to drop out of mainstream corporate life and follow your passion?”

Are you fed up living like a corporate machine? Do you feel a calling deep inside to do something that you've always wanted to? Well maybe this is just the talk you needed to hear. I have been a television broadcaster for 15 years. I had it all. Money, fame, power. But what I had was not what I wanted. My heart was on the open road. So I chucked it all up and now I ride motorcycles for a living. Road map of the discussion: 1) I will share my experience of making the transition 2) I will encourage you to share your passions and dreams and we all can figure out a plan on how you can do it.. Lets talk and make a game plan to change your life.. :-) www.traveltorque.co

Rishap Malhotra

J. Walter Thompson Company

Odd/even, hybrid cars, ban on diesel vehicles – Can India leapfrog the traffic jam?

50% of the Indian population will move to urban centers by 2050. What will be the implications of this on the infrastructure, which is already distressed in the major metros. Will the developments in transportation and virtual technology allow India to leapfrog this massive challenge. Part brain storming and part looking at the societal trends to answer this one jam packed question.

Rishap Malhotra

J. Walter Thompson Company

AIl India Bakchod to Pro-kabbadi – what’s next for content in India?

Media industry in India continues to be driven by a diverse range of content. From stand up comedy to televising one of the oldest national sports; Kabbadi. Content in India is vernacular and original. What are the other key trends and ideas that we see in the near future for Indian content landscape. Who will be the winners and losers? and how can marketers play a role in this ever evolving ecosystem?

Virginia Sharma

LinkedIn

Advertising vs. Content: Let the Games Begin

While Valentine's Day is scoffed at by most urban intellectuals (like most of those attending STREAM), it is a great illustration of of how content marketing dates back to the 18th century. Lovers express there love through greeting cards (known as "valentines"). The objective was to go beyond the first impression and connect through words, images and evoke a response, hopefully a positive one. If advertising is the first impression, content marketing is about leaving a lasting impression. This discussion is an opportunity to debate whether brands should be looking at content marketing as a way to not just generate interest but build a lasting relationship with their audience. Should marketers reconsider their marketing mix and invest more in their content curating and generating skills or does advertising still get the girl?

Jaspreet Bindra

Mahindra & Mahindra

Business Models: From Pipes to Platforms

Business models and business design is undergoing a transformative shift – from pipes to platforms. Our existing business models resemble pipes, where value is created at one end (upstream) and consumed at the other end (downstream). Set up a factory, get people and capital and build cars – create value at the upstream. Create channels, do marketing, sell cars – consume value downstream. The same model works for consumer goods (make soap, sell soap), or media (create content, sell content), or even education (push knowledge from the teacher/school end of the pipe to the student end). Earlier digital models also followed the pipe model: Amazon’s e-tail store does that, so did Yahoo (publish content at one end, consumed at the other). However, three forces are upending this model: – increasing connectivity, decentralized production, and the rise of AI. They are creating the platform business model: Google, Facebook, Apple, Uber, Airbnb, Oyo Rooms, Ola Cabs leverage this model. These businesses create a plug and play infrastructure that enables producers and consumer of value to connect and interact with each other. They allow participants to co-create and exchange value with each other, at all points. Management guru Ram Charan says that : 'the platform is the strategy', all businesses will now need to 'platformise'... How do we do that?

Jaspreet Bindra

Mahindra & Mahindra

Digital: The 1:99 Divide

This is not about ‘Occupy Wall Street’. It is about legacy /old economy /traditional companies wanting to become digital. '1%' of the world’s companies are ‘born digital’ – the FBs, Googles, Amazons of the world. They hog our mind space, the airwaves and the limelight. However, the major portion of the world economy i.e. the '99%' is still ‘legacy’ – Big Oil, Big Retail, Big Pharma, Manufacturing, you name it. The one thing they have in common, though, is that they want to be like the 1% - become digital. However, it is easier said than done. Digital transformation is not plastic surgery, but more a DNA change that is necessary and is extremely tough to do. How do we do that?

Salone Sehgal

Truly Social Apps

How Internet Killed the TV Star

Fact: the average UK child now spends more time on the internet than watching TV (1) Fact: the average American spends more time on tech and media than sleeping (2) The internet is replacing TV. How will the media, entertainment and consumer goods companies attract viewers and engage audiences? Mobiles and tablets are becoming consumers’ main mode of ingesting content. TV viewership is declining and YouTube/Netflix are gaining viewers. Up to now, immersive gaming (where advertising and brand engagement can be woven into gameplays to make targeted user campaigns) has been underrated or completely ignored. Shouldn’t consumer goods companies be looking ahead, collaborating with innovative tech companies to engage their userbase , before the tide completely turns? (1) The Guardian - 'Children spending more time online than watching TV' (2) Michael Wolf - ‘Think Again – Tech & Media Outlook 2016’

Paras Chopra

Wingify

What's the biggest leverage we have to promote scientific method and free thinking in the world?

Promoting science and free thinking is an impactful activity. It can help reduce terrorism, can accelerate well being, eliminate hatred and can generally make a world a better place to live. When everyone argues scientifically (instead of emotionally or rhetorically), logic trumps and that usually means as a society we progress. Ironically, not enough is done to promote science or free thinking in the country. In India, people get arrested for 'hurting' religious feelings, we hardly win Nobel prizes, our students aren't producing ground breaking research. For a country of 1.2Bn people, isn't that surprising? I'd love to discuss what can we do to change that. In typical scientific fashion, what's the biggest leverage we have to promote scientific method / curiosity so that a small action ends up having a domino effect and making a big change. Is it science advocacy? Is it for-profit science institutions? Is it appealing to egos of the very people who promote group-think?

Anshuman Singh

ReTiSense Inc

Don’t go stealing my heart (data?)

Health Tech and connected devices are becoming pervasive and store and transmit intensely personal information about us. But are they secure enough? Do we need to worry about them?

Lakshmanan (Lux) Narayan

Unmetric

Making panel discussions not suck.

Let's face it. Most panel discussions suck. And they're often ego amplifiers where participants feel the need to say smart stuff and share cool things they've done. The moderator is usually a willing accomplice to this charade. Other times, a panel discussion is death by powerpoint - a series of mini-ppts, really. A lot of folks at stream often speak at, and moderate panel discussions. Let's brainstorm towards making these useful and unconference-ish. Let's un-suck our panel discussions. Starting with this one.

Bhushan Jaisingh

Ketto

How can brands leverage on Crowdfunding

Online Crowdfunding is an extremely popular concept in the developed countries raising more than $4Bn. It's at a very nascent stage in India, with the increase in social media users and online crowdfunding heavily relying on the same how can brands leverage them to create value for themselves.

Gaurav Kulshreshtha

Bajaj Auto

Local cultures - Global economy

We shall touch upon the relevance of local cultures in a global economy & how it impacts business. While we begin with some theory, instances & cases - we shall soon move into an discussion mode on this.

Girish Ramachandra

Shopalyst

Reimagining Shopping in a Nonline world

The lines between offline and online shopping are blurring for most of us. We often discover products we love (from quirky sunglasses to shiny phone cases) in our everyday social and content experiences. While considering a purchase in a retail store, we pull out our smartphones and look up reviews or research prices. And many times, we view the product in the store and place an order online. The idea of a destination storefront as we know it (in the physical or digital world) seems archaic in an always connected world. Why do we need a cash register in a retail store if we could pay and complete purchases on our own smart phones? Why do we need to install several shopping apps on our phones if we could shop from any app where we discover products? How can retailers and brands redesign shopping experiences centred around us and our digital lifestyles ? Let’s explore….

Chiraag Kapil

Leaf Wearables

Future of Wearables/IOT solving global problems with style:Transhumanism,Fashion Tech Merger,Smart Clothing,Jewelry,Wearables,Safety&Health

From bulky computers on tables, sleek smart phones in hand , trendy smart watches on wrist and smart wearable cameras we have definitely travelled some distance. But have we really come far enough ? Is this the last stop? Where do we go next ? Discussing and imagining 1- What do i do with my smart watch ?How can smart wearables solve global problems in a sexy way? Safety, Health care , Payments , Surveillance , communication or something else ? 2- How can we use technology to make the world more safer and connected ? What role can wearable technology and iot play in this? 2- Quantified self movement and transhumanism , how do we see these shaping the world in the next 10 years ?

Prabhakar Tiwari

PayU Money

A disruptive approach to reimagine the SMEs and Startups Ecosystem - Humanity coming to the rescue of Entrepreneurs?

There are millions of startups and SMEs in the world. And their number is just exploding by the day. Most of the times, the young and old entrepreneurs have only the bright untested idea and the bold courage to navigate the entrepreneurial journey. What if, the rest of experienced and talented humanity come together to entrepreneurs' rescue by providing decisive zeal, speedy service and cost effective competitive solutions on demand at scale. Would it not change the world fundamentally and take it forward with a Giant Economic Leap? Let’s explore.

Amit Rathore

Quintype

Zolori, the new news service: saving the world through citizen journalism

The term "Citizen Journalism" has been around for a while, but there are no resounding success stories around this... Twitter & Facebook & Reddit have shown that there is power in open, accessible broadcast platforms, indeed, they can be used to take down dictators... But perhaps the world needs to build on the successes (and failures) of these tools, to empower the next set of social change. This talk is about what such tools might look like, and why responsible design is a key ingredient in this build out...

Gary Shainberg

NUMA Barcelona

My Client wants to use a Drone in the next campaign - what should I do

Lets have a discussion on what a Drone is, how it can be used, how not to use it and above all how not to end up in prison because you used one. We can explore the ins and outs of what a drone can do for you and your client and is it actually the most appropriate device or does your client just want to get on the "DroneWaggon"

Rahul Balyan

Radio Mirchi

What should success mean to us, and what role can technology play in shaping our value system

We have all bought into a definition of success which has been shaped by capitalism. So our role-models are people with more things, not those with the most knowledge, or with most wisdom, or those with most happiness. In our acquisition of more things (think champagne gold iPhone without which you can never be happy, and the role of advertising in shaping such demand) we are causing catastrophic environmental destruction. Living with modern luxuries dosent seem to be making us happier - Suicide is the second leading cause of death in 15-29-year-olds, one in ten Americans now takes an antidepressant medication and among women in their 40s and 50s the figure is one in four. We may need a new ways of thinking and to reset our value system. While Social media is great at spreading ideas, but it seems to spread negativity faster than positivity, sleaze easier than wisdom, harmful extremist views tend to dominate social chatter, so left on its own will it steer us towards a better world? What should success mean to us going forward? Is there a way to re-shape our collective consciousness and value system using technology and marketing, so we live more sustainably and as happier people…?

Venke Sharma

Star India

Is Facebook the new Goliath? Who is the David?

Facebook - videos are getting more views. Posts are getting more interactions. Trends are becoming more relevant. New users are joining providing it a massive scale. (130 + mn in India) Facebook seems to be growing and growing; even to the extent of deciding what kind of an internet will it be!! What do marketers feel about marketing on facebook vs other platforms? Do they see a better/more efficient platform emerging that can take on facebook?

Saumil Majmudar

SportzVillage

Getting people to play?

People love it *when* they play. Then, why don't (more) people play (more)? Lack of facilities? Then, why the empty playgrounds? Other people to play with? No organiser? Will playing be extinct in a generation? Is play the same as sport? Is fitness the only reason to play? Is fitness a sport? Does sport lead to fitness? Are the social and life-skill aspects of sport too "touchy-feely"? How do we get kids to play more? Should adults play at all? or is it all about fitness for adults? How will technology change participative sport? Will we play through VR? Will that be the same as "real sport"? How can we leverage technology to counter the increasing urban constraints of space & time - and get more people to play?

Sachin Bhatia

Truly Madly

The future of dating / r'ships & courtship 20 years from now

Have one on one r'ships changed over time and will they change moving forward. Japan is already facing a 'celibacy syndrome'. Japanese under 40 are not dating, loosing interest in sex and could contribute to a looming national crisis of even lower birth rates. This is dramatically different from certain polyandry societies of our hunter gatherers where one women could have multiple husbands. How will this evolve in the future with the advent of technology, virtual reality and possible space travel and earth stations.

Neeraj Garg

Apollo Clinics

iHealth

With the growth of technology and data, medicine is becoming more personalised and more in control of the individual. We are seeing early signs of this in india but how will this country evolve, given the fragmented nature of health care delivery in this country ? Will there be discontinuities due to the high mobile internet penetration that will enable India to leapfrog global patterns to address the primary healthcare challenges in this country ? How will wearables impact this phenomenon? these and many more questions ....

Andrew Keen

none

HOW TO FIX THE FUTURE

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Devina Kothari

Zuan Design Labs

Welcome Adversities !

Bigger the problem... Bigger is the opportunity for Innovation! 'It takes fortitude, perseverance and imagination to solve big problems.' This statement is incomplete without 'Strategy'. Let's see how we can head towards innovation by building a base on various adversities. Let's see problems differently.

Anant Rangaswami

CNBC-TV18

There's big money and opportunity in eCommerce ideas that DO NOT HAVE SCALE

E Commerce business is often equated with scale. Without scale, e –commerce is not profitable. Is this notion true? Are there great opportunities where scale does not really matter.

Veetika Deoras

Tata Capital

Digital - Sifting the wheat from the chaff!

With so much happening in Digital, it is difficult but essential to pick the RIGHT ideas, tools, platforms,...

Ranjan Malik

STORM the NORM Ventures

Deliberate Innovation

How much of innovation is design and how much serendipity? How to spot the next big opportunity that'll be obvious to the rest only in hindsight? Anisha Motwani & Ranjan Malik - STORM the NORM

Jonathan Hursh

Utopia

Designing Slums 2.0

1/3 of humanity is soon to live in a slum and there is virtually no good design. For 1/3 of humanity. It’s the wild west for young designers to make their mark and leave behind a much improved world. They can jostle for a position to carry out the vision of Zaha Hadid (respect) or a slew of other star designers. Or they can quietly and quickly get about the business of designing firsts to quickly and fundamentally improve slums in cities across the world. Redesigning the image of a slum. Redesigning the slums role in the city. Redesigning the built environment, the provision of social services, the experience of a slum. The situation can be improved by a factor of ten in less than ten years. The bar has been set far too low. There’s tremendous opportunity here for young designers to leave behind a better world.

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