Reimagining Shopping in a Nonline world
The lines between offline and online shopping are blurring for most of us. We often discover products we love (from quirky sunglasses to shiny phone cases) in our everyday social and content experiences. While considering a purchase in a retail store, we pull out our smartphones and look up reviews or research prices. And many times, we view the product in the store and place an order online. The idea of a destination storefront as we know it (in the physical or digital world) seems archaic in an always connected world.
Why do we need a cash register in a retail store if we could pay and complete purchases on our own smart phones?
Why do we need to install several shopping apps on our phones if we could shop from any app where we discover products?
How can retailers and brands redesign shopping experiences centred around us and our digital lifestyles ? Let’s explore….