Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "What if 'jugaad' represents life hacks?" to "AIl India Bakchod to Pro-kabbadi – what’s next for content in India?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.

Girish Ramachandra

Shopalyst

Reimagining Shopping in a Nonline world

The lines between offline and online shopping are blurring for most of us. We often discover products we love (from quirky sunglasses to shiny phone cases) in our everyday social and content experiences. While considering a purchase in a retail store, we pull out our smartphones and look up reviews or research prices. And many times, we view the product in the store and place an order online. The idea of a destination storefront as we know it (in the physical or digital world) seems archaic in an always connected world. Why do we need a cash register in a retail store if we could pay and complete purchases on our own smart phones? Why do we need to install several shopping apps on our phones if we could shop from any app where we discover products? How can retailers and brands redesign shopping experiences centred around us and our digital lifestyles ? Let’s explore….

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