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Salone Sehgal

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How Internet Killed the TV Star

Fact: the average UK child now spends more time on the internet than watching TV (1) Fact: the average American spends more time on tech and media than sleeping (2) The internet is replacing TV. How will the media, entertainment and consumer goods companies attract viewers and engage audiences? Mobiles and tablets are becoming consumers’ main mode of ingesting content. TV viewership is declining and YouTube/Netflix are gaining viewers. Up to now, immersive gaming (where advertising and brand engagement can be woven into gameplays to make targeted user campaigns) has been underrated or completely ignored. Shouldn’t consumer goods companies be looking ahead, collaborating with innovative tech companies to engage their userbase , before the tide completely turns? (1) The Guardian - 'Children spending more time online than watching TV' (2) Michael Wolf - ‘Think Again – Tech & Media Outlook 2016’

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