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Jaspreet Bindra

Mahindra & Mahindra

Digital: The 1:99 Divide

This is not about ‘Occupy Wall Street’. It is about legacy /old economy /traditional companies wanting to become digital. '1%' of the world’s companies are ‘born digital’ – the FBs, Googles, Amazons of the world. They hog our mind space, the airwaves and the limelight. However, the major portion of the world economy i.e. the '99%' is still ‘legacy’ – Big Oil, Big Retail, Big Pharma, Manufacturing, you name it. The one thing they have in common, though, is that they want to be like the 1% - become digital. However, it is easier said than done. Digital transformation is not plastic surgery, but more a DNA change that is necessary and is extremely tough to do. How do we do that?

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