Advertising vs. Content: Let the Games Begin
While Valentine's Day is scoffed at by most urban intellectuals (like most of those attending STREAM), it is a great illustration of of how content marketing dates back to the 18th century. Lovers express there love through greeting cards (known as "valentines"). The objective was to go beyond the first impression and connect through words, images and evoke a response, hopefully a positive one.
If advertising is the first impression, content marketing is about leaving a lasting impression. This discussion is an opportunity to debate whether brands should be looking at content marketing as a way to not just generate interest but build a lasting relationship with their audience. Should marketers reconsider their marketing mix and invest more in their content curating and generating skills or does advertising still get the girl?