Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "What if 'jugaad' represents life hacks?" to "AIl India Bakchod to Pro-kabbadi – what’s next for content in India?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.

Rishap Malhotra

J. Walter Thompson Company

AIl India Bakchod to Pro-kabbadi – what’s next for content in India?

Media industry in India continues to be driven by a diverse range of content. From stand up comedy to televising one of the oldest national sports; Kabbadi. Content in India is vernacular and original. What are the other key trends and ideas that we see in the near future for Indian content landscape. Who will be the winners and losers? and how can marketers play a role in this ever evolving ecosystem?

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