AIl India Bakchod to Pro-kabbadi – what’s next for content in India?
Media industry in India continues to be driven by a diverse range of content. From stand up comedy to televising one of the oldest national sports; Kabbadi. Content in India is vernacular and original. What are the other key trends and ideas that we see in the near future for Indian content landscape.
Who will be the winners and losers? and how can marketers play a role in this ever evolving ecosystem?