Discussions and Workshops

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Himanshu Kapadia

Aditya Birla Group

is no news good news ?

If you cannot measure it, you cannot.... anyways, there have been a lot of discussions on measurement of news . There are different tools and matrix but is there one common tool or way to measure news? is there a way to measure news not printed? what is the value of news not printed? I really don't know but i am interested to discuss on value of news. How certain brands or people lost or won on news or no news. So is no news good news or ...

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