Beyond Qtiyapa and Bakchods - the content revolution that's giving rise to the "digital superstar”
The success of TVF and AIB is only the tip of the iceberg. From toy unboxing to selfie music videos, a slew of new creators are emerging alongside traditional media giants creating new formats of content. A new type of superstar is being born with massive clout online especially within the 16-30 demographic. Why are they important and are brands doing enough to harness this?