Can Social Analytics get past the CMO`s desk?
Social Media Analytics has played a large role for marketers for almost a decade and it has been effective beyond any doubt. But is it time for it to move to other functions and start solving business problems and product challenges? Can it look at predicting success of a business in a potential market? Can it help gauge the efficacy of a product in an existing market? Have we looked at this problem and failed or have we never really looked at social beyond marketing campaigns?