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Vikram Ravi

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What will the content creator's toolkit of the future look like?

Adobe predicts that there will be 29 million creators in 2018. A reasonable number of these will be at agencies and brands - creating 'made for amplification' micro-content. The creative toolkit of the past focused on execution and the tools to illustrate, draw, paint, render and create. Then, these got commoditized with more and more options becoming available, many of them SaaS and browser based. We expect the toolkit of the future to focus on ideation - and would love to capture thoughts here, especially from folks involved in content creation. How exactly might a toolkit help with ideation? And what else should it do?

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