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Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "What if 'jugaad' represents life hacks?" to "AIl India Bakchod to Pro-kabbadi – what’s next for content in India?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.

Preethy Vaidyanathan

Medialets

Small Screen, Big Bets

India, now the world’s second largest smartphone market, is set to reach 371 million mobile users by mid-year. However, Indian mobile advertising still lags significantly behind India's explosive mobile consumption. How can brands and agencies keep up with mobile audiences effectively? We'll discuss the tremendous opportunity the Indian mobile market presents and unique challenges of mobile advertising.

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