Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "What if 'jugaad' represents life hacks?" to "AIl India Bakchod to Pro-kabbadi – what’s next for content in India?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.

Milind Pathak

Madhouse India

Thinking Mobile! Your Mutation or Extinction CMO’s priorities & challenges

Consumers have decisively moved to mobile as highest media consumed in a day. With almost 40% of the time being spent on a mobile by a consumer, it should be a default choice for media. However hardly 3-4 % media dollars are going in this medium, how does a CMO mutate to adopt this medium for the brand. What are his priorities and challenges, from understanding the medium to having a right kind of talent to manage the consumer journey.

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