Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "What if 'jugaad' represents life hacks?" to "AIl India Bakchod to Pro-kabbadi – what’s next for content in India?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.

Sreenesh Bhat

Ogilvy & Mather

Let’s look beyond consumer insights and start leveraging ‘irrationalities’

Are consumer insights the only sources of influencing consumer choices? In the eternal pursuit of the killer insight that will give birth to a product innovation and a clutter-breaking advertising campaign, we may have missed a treasure trove of tricks from the most exciting and ‘practical’ theory for our business- Behavioural Economics. Whether it be from the saints of the field like Daniel Kahneman to pop psychology writers/thinkers like Dan Ariely, there is enough out there for us to use to influence consumer choices without spending lakhs of rupees and months of research in speculative concepts and experimentation. Let’s brainstorm together on how we can embrace behavioural economics in what we do and find it a place in the creative brief.

View all discussions

Submit your idea

you can edit this later

Error
Error
Error

Edit your idea

Error
Error
Error

Are you sure you want to delete this idea?

Loading...