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Sanjana Shirke

GroupM

How can learning initiatives help build the culture of an organisation, especially in a chaotic, dynamic environment.

Data driven. Consumer First. Digitally charged. Think Marketing. Learning and training has (and must) mirrored strategic priorities and delivered to an organisation's business agenda/goals. The focus over the past 3 years has been to drive digital learning and we have seen positive results emerging from these initiatives. As we gear up to drive a data-centric learning agenda, we need to understand that this agenda requires people to adapt and adopt a shift in mindset, requiring them to step out of their given roles/profiles and embrace a new approach to brands, clients and consumers. The opportunity? For learning not only to deliver training initiatives around knowledge and capability-building, but to help strengthen the culture of an organisation through process, performance, structure, rewards and recognition...systems thinking?? I am keen to absorb experiences from people who have either driven this in their companies or gained from it. After all, Culture does eat Strategy for breakfast!

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