Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "What if 'jugaad' represents life hacks?" to "AIl India Bakchod to Pro-kabbadi – what’s next for content in India?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.

Karthik Nagarajan

GroupM

Did anybody get the memo on consumer data?

User: Hey, are you stalking me? Marketer: No. Only people 'like' you. We don't track store individual data. We are looking for 'behavior'. Get it? User: You are basically saying yes. Marketer: Its for your own good. You will get to what you 'need', faster. U: That is Orwellian. Did you ever ask me? M: We did. Across 17 pages. You 'Agree'd. U: So you are legally right. But morally? M: Hmmm. This noodles ad you are watching on TV right now? Its available in your favorite schezwan flavor in the store, 100 mts from where you are. You wanna try? U. You are god.

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