Smart Cities are welcome. But can we be Smart Citizens? What does it take to instill a sense of Civic Pride in all of us and our children?
India is perhaps one of the nations with the lowest sense of civic pride. What does it take to change this? Littering on public space even by the educated, corporate folks is a common scene (mostly plastic food packets and bottles), shameless violation of traffic rules, disregard for public spaces… the list is endless. And yet our blame is always on the civic authorities. Is there a solution to this? Education/influencing right at school? Can brands& marketers play any influential role? Can we be responsible conscious than right conscious?