Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "What if 'jugaad' represents life hacks?" to "AIl India Bakchod to Pro-kabbadi – what’s next for content in India?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.

Shekhar Sharma

GroupM

How are brands biting to the reality of Real Time marketing ?

‘Real time’ or ‘Moment Marketing has been one of the buzz words since the famed 'Tweet ad by Oreo at 2013 Super bowl' event. Though there are more success stories on social media, is this ‘on the fly’ form of marketing still largely undefined? What does it actually mean for marketers today and how can it help?

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