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Dheeraj Sinha

Grey Worldwide India

Why Jugaad is the bane of innovation in India

Jugaad now has a book by its name and is a case study at Ivy schools. It is pojected as god's gift to India as far as innovation is concerned. The truth is that Jugaad is at best a coping mechanism. Your car has a hole in its silencer, you take it to the neighbourhood garage, and the guy fixes it by welding. Your car now sounds like a Ferrari, but it would be delusional to think that it indeed is one. Jugaad means fixing it by hook or by crook. It’s the reason that our roads never get rid of potholes and almost every now and then, gas cylinders burst in flames because they weren’t stored according to procedures. Jugaad is an enemy of service excellence as it promotes skipping standard operating processes. Jugaad has meant that we have invested little in R&D in manufacturing, why innovate if you can copy? I am told there's good Jugaad and there's bad Jugaad. Is that so?

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