How micro can content get?
When twitter entered our lives when Blogging was the way of life, telling a story in 140 characters seemed like a challenge. Today with the attention spans of people dropping to levels lower than that of a goldfish and emojis replacing words and Yo! replacing conversations, "micro content" is the latest entry into the world of engagement. Can we now come together to discuss and define how micro can content really get and how can brands engage more by saying what they have to within the attention span of the consumers.