Mobile : Video being redefined
Time spent on a mobile device by the average Indian consumer has risen to 2 hrs and 42 minutes a day. A whopping 86% of that time is spent in apps, making the mobile browser a single easy application swimming in a sea of apps. Within apps, video has emerged as the most compelling advertising experience and the recent SMOX MMA study with Coca-Cola, Walmart & Mastercard showed that mobile video can outperform cable television. The session plans to debate / discuss the changing landscape of video and its new didfinition , are marketers and agencies becoming complacent in terms of using Video as they have grown up seeing on TV ?
what needs to be done ? how ? who ? when ?