Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "What if 'jugaad' represents life hacks?" to "AIl India Bakchod to Pro-kabbadi – what’s next for content in India?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.

Rohit Dadwal

MMA Global

Mobile : Video being redefined

Time spent on a mobile device by the average Indian consumer has risen to 2 hrs and 42 minutes a day. A whopping 86% of that time is spent in apps, making the mobile browser a single easy application swimming in a sea of apps. Within apps, video has emerged as the most compelling advertising experience and the recent SMOX MMA study with Coca-Cola, Walmart & Mastercard showed that mobile video can outperform cable television. The session plans to debate / discuss the changing landscape of video and its new didfinition , are marketers and agencies becoming complacent in terms of using Video as they have grown up seeing on TV ? what needs to be done ? how ? who ? when ?

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