The most underrated influencer network in the world and how to leverage it!
The most powerful spokespeople a brand owns apart from its happy customers are its very own employees. But are we as organisations able to harness the power of the spoken and written word emanating from them well? What can we do and how? Conditioning the voice of the collective, driving brand affinity & pride by association and motivating employees through various methods are just some of the things that can help long term.