Building Brand You – In today’s wild wired world, how do you ensure you stand out from the rest!
I normally hate it when people talk about personal branding & PR. Those words imply that people need to adopt identities that are artificial and plastic and packaged, when what actually works is authenticity. With the digital and real worlds merging rapidly, you can’t fake who you are and pretend to be someone else every hour of the day. If you are genuine about what you’re doing, it will attract other people to you, and motivate them to follow you.
One of the fabulous things I’ve enjoyed about my career is collaborating with so many leaders across different industries and countries, and without exception the successful ones have been comfortable in their own skin. And, believe it or not, most have invested in building their personal brand, especially online. Online branding experts point out; “for CEOs, a personal brand can ultimately determine their company / brands success or failure because of how closely the CEO is tied to their brand. So, if a CEO has poor reputation, you may be less inclined to support them.”