Discussions

The agenda for Stream India 2017 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the ‘Submit your idea’ button below.
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page.
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.


Gowthaman Ragothaman

Mindshare

Estimating the Universe & the Politics of Personalisation

Irrespective of integrating as many data sets as possible, marketers still do not know if they reached the same consumer from YouTube and/or from Facebook or from any other platforms. This is the single largest challenge marketers have, dealing with the walled gardens; single largest “dis-service” the digital platforms are doing to themselves in the online advertising world, by zealously guarding their own data. The reality is that there will be another world which is "off the grid" and probably the consumers will live to keep it that way - will remain to be 50% of the universe, by choice; until the Internet of Things wires the entire Universe.

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