When it comes to online video, can data actually drive value for content?
Does segmentation & understanding your audience's behaviour across social video platforms (YT,FB,Twitter,Instagram,Snapchat) help you create better marketable content? When it comes to data, people talk a lot about social listening. I believe you cannot wait for people to talk about something to know weather they like a certain kind of content or not. An open discussion for people who somewhere deep in their heart believe that success of a video not only depends on content but also on how you use data and insights.