Marketers obsession with FAMILY; ignoring the ever increasing individualism & entire population of DINKS, Students, Singles, hostelers!
Hotstar says go solo; food courts in India offer variety so that each can choose what to eat; why is FMCG still so obsessed with the typical Family Packs? What will make it viable to cater to the individuals choice, portion packs, multiple variants? Any breakthrough in packaging? Will shopping move from "for the family" to by the family - each deciding & planning their own meals? What happens to the older - empty nest generation? Is the idea of family changing? How do we cater the new family?