Brand that builds business OR Direct Response that builds brand.
There is a popular saying that DR OR Die. On the other hand, Coca Cola along with many brands that consistently figure in the list of world’s most valued brands focus mainly on brand communication.
So, what’s the right approach? There are two schools of marketers and the answer probably exists somewhere in between.
Pl join Sandeep and me to discuss this. We don’t pretend to know the answers and look forward to co-create the approaches that will work for various marketers.