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Rizky Muhammad

Telkomsel

Media Neutrality. Why content and ideas are becoming the foundation of today's marketing

We've heard it all and know it too well; radical changes in behavior and media consumption, TV and print viewership on the decline, digital, social and mobile is on the rise, clutterness, wrong recalls, insane media inflation rate, etc etc. Yet we're still racking up crazy bills on TV and print because most of us are still stuck in a one size fits all marketing & media approach.Things are changing and the Silver Bullet is no longer doing its magic. How do we make marketing to be relevant again in this hyper competitive era? Why people, ideas and content should be on the cornerstone of things? What are the challenges? Would love to hear your stories and have a great discussion.

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