Discussions

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Positioning Indonesia on the Global Stage" to "Is Social Business, Good Business?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Patrick Searle

Ogilvy

In this age of intense digital Innovation, are clients using agencies the right way?

Now while the bread and butter of agencies work will always be to launch campaigns that help reposition a brand, drive sales, raise awareness about a new product, etc.In this age of intense Indonesian Internet growth, by doing the above, are clients using agencies in the most efficient way? Are we helping them achieve long-term commercial success or just helping the brand team feel warm and fuzzy?If like me, you think its the latter, how can we go overcome this?

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