Is Social Business, Good Business?
By adding a ‘cause’ or ‘mission’ component to your digital campaign does it help drive engagement? Is recruitment easier when your company has a strong CSR programme? At the point of sale will consumers actively choose brands with a strong green/social presence over one that doesn’t? And should all brands adopt their own particular cause/mission to align with?Speaking with my cynical marketer hat on, I’m interested to hear your thoughts, stories and studies, as to whether social marketing is smart marketing, or whether its something that simply should be left for the hippies to champion.