Key barriers to adoption of Mobile & how to make Mobile a mainstream channel !
Mobile Marketing & Advertising is still at infancy with less than 1% spends. On the other consumer adotion of mobile is soaring and there is massive growth in content consumption on Mobile. What are the real challenges that marketers face when it comes to mobile marketing. How do we enable marketers to integrate mobile in the marketing mix .. what the are key actions that we as industry need to take.Lets get real and say the truth - and try to come up with the action plan to help marketers integrate Mobile !