Discussions

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Positioning Indonesia on the Global Stage" to "Is Social Business, Good Business?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Edi Taslim

ProPS

Media Brand vs Advertising Metrics

Advertising metrics are emerging as reliable indicators of online advertising performance. Does media brand still relevant to quantify the success of an online campaign? How can media owner impact an online campaign using the brand as a significant factor?

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