Closing the loop on mobile marketing? Linking advertising to sales
Marketers are always faced with the challenge of linking advertising dollars to sales. What if mobile can provide marketers with the platform to directly link ad dollar spent to dollar sales generated? What if mobile can also provide marketers with consumer behavior data that contributed to that sales generation?This platform is no longer in the future, it's here and now. However, what needs to happen for it to gain traction in the marketplace?