Do you think e-commerce was created for FMCG products?
As you might know, e-commerce emerge and evolving here in Indonesia. E-commerce in Indonesia is very unique - you can find them on websites, forums, even social media! Anyone of you perhaps had bought something online. What did you buy? Gadget, imported clothes, limited watch, second-hand car, or even a Persian cat?
What about these products that are not "unique" and you can find it everywhere - milk, detergent, diapers, ketchup, shampoo, conditioner, toothpaste - have you purchase it online? Is e-commerce was created for FMCG products given the condition that you can find those products in all minimarket (Alfamart, Indomaret, 7Eleven, etc) at every corner of the street?