How can brands tap on experience innovation to win customer's heart?
Isn't a great product the best marketing of all?
So why do brands often pay more emphasis on marketing their product than innovating the product itself?
Marketing can attract the spotlight but it doesn’t take long for customers to discover if a product is worth their time and money.
How do we put the focus back to the customers' needs and create experience innovation on your product / services? How can we win their hearts for a long term rather that win their bucks for a short term?