Who cares about Digital AdEx?
Digital advertising is the fastest growing segment in Indonesia advertising market. But does anyone knows the size of total advertising spend in digital? What is the percentage of digital advertising of total advertising expenditure? What is the leading segment of digital advertising? Is it search, display, mobile or video? If you do, please share with us. If not let's discuss on why it's important to know the digital adex, what is the best way to measure it, & who should be able to do this!