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Liem Cek

OTG

Mutual Collaboration between Brand-Digital Company-Outlet for Digital-to-Sales

The hardest part for FMCG (especially for really fast-impulsive product) is to see any significant correlation between Digital Investment and Sales. Most of digital assets and investment seems to be a "complimentary" in nowadays marketing. Since we can do a lot of thing to create experience in shopping behavior in Indonesia (and i believe also in the world), we can excite the part of it to give WOW experiential shopping behavior that necessary for customer. To collaborate among KPIs of us. There are a lot of challenge : 1. Moms are the number 1 of decision making in shopping, yet they (in Indonesia) still lack in digital-culture 2. low involvement product's biggest challenge, to engage with customer that also create sales (impulsive) without touching any price down. 3. and many more.. Challenge accepted? :)

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