Mutual Collaboration between Brand-Digital Company-Outlet for Digital-to-Sales
The hardest part for FMCG (especially for really fast-impulsive product) is to see any significant correlation between Digital Investment and Sales. Most of digital assets and investment seems to be a "complimentary" in nowadays marketing. Since we can do a lot of thing to create experience in shopping behavior in Indonesia (and i believe also in the world), we can excite the part of it to give WOW experiential shopping behavior that necessary for customer. To collaborate among KPIs of us.
There are a lot of challenge :
1. Moms are the number 1 of decision making in shopping, yet they (in Indonesia) still lack in digital-culture
2. low involvement product's biggest challenge, to engage with customer that also create sales (impulsive) without touching any price down.
3. and many more..
Challenge accepted? :)