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Peter Kennedy

Hubert Burda Media

Does anyone know what "Content" is anymore?

Is it just key words? Programmatic RTB? Are content brands dying as content becomes ubiquitous? Do consumers want to pay for "curated content" (ie content brands) What is the value of content? Only what an advertiser pays for it? Is UGC "content"? Is native advertising "content"? Can Google call itself a publisher? Can Amazon? Has "media planning" become oxymoronic? What is "media?" WHAT THE HELL IS HAPPENING? Help me find out!

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