the SOFT POWER of Indonesia
Kimono. Kung-Fu. K-Pop. Pasta. Romantic City. Sing the Star Spangled Banner tune in your head. These are the soft powers of Japan, China, Korea, Italy, French and of course Hollywood (I meant America). They are doing a great job in marketing their country's culture and power through movies, songs, and other Social Media.
Now if we go to America, and start asking, Silat, Sarong, Batik and Garuda (you get the idea), would they straight away say Indonesia? China also have their own Batik pattern. Malaysia have their Pencak Silat. In Nights at the Museum 3, Ben Stiller explained excellently about Garuda and its origins from India.
So now, have we been focusing on the wrong soft power to promote Indonesia to the world? What can we do through our tech skills and social networks to promote Indonesia's Soft Power? Join my discussion since I also don't have a clue