My Mom and Her iPad
Yes, the inspiration came when seeing my mom sitting in the couch with her iPad has becoming a usual thing to see for these several last months. No, it’s not a discussion about Indonesian mums who are now taking over Facebook! – or maybe yes… *lol
Well, I’ve been handling brands with mums as target market for almost 5 years, which I found really interesting. How mums must learn to multi-task and become a master juggler of all her many roles, how they always want the best for the family and HOW THEY TRUST OTHER MUMS because those mums are the same or in similar situations as they are. But I’m sure that there are many more to deep dive other than that.
Let’s talk about the world of Indonesian mums, their characters, habits, way of thinking and how they all being translated into their digital activities and discuss how it is different with other target audiences. Feel free to join either you are a mom or a son, either your work related closely with mums or with men or with teenagers, this discussion will be interesting only if it is filled with thoughts from many different perspectives ;)
Hopefully at the end of discussion we can enrich our understanding about this specific target audience who contribute 16% to total internet users (equal to 14mio users) in Indonesia by 2014.