Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Viral - you don't get something for nothing" to "The SOFT POWER of Indonesia". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Mark Chamberlain

Millward Brown

Viral - you don't get something for nothing

Some people perhaps naively think that online viral is the panacea of advertising - something for nothing! The reality is that is NOT the case. Whether it is well placed paid support or a strong creative idea there is a reason some ads get 100 views and others get 10,000,000! What is STREAM's collective wisdom on getting the most out of viral?

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