Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Viral - you don't get something for nothing" to "The SOFT POWER of Indonesia". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Mark Chamberlain

Millward Brown

How do you get the best out of mobile advertising?

When I think of mobile advertising in Indonesia I think of all the annoying SMS spam. In fact last week I received an SMS trying to sell me X-ray specs (that promised to work on all types of clothing material!). What does best in class mobile advertising really look like? What have you learnt and what can you share? Find out whether I bought the specs!

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