Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Viral - you don't get something for nothing" to "The SOFT POWER of Indonesia". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Pandu Muhammad

Millward Brown

Where does creativity stand in the age of programmatic ads?

Historically, programmatic ads have been simplistic and formulaic to enable the adaptability required of the format. Has creativity been put in the back-seat as a result? As programmatic continues to evolve, how do we ensure that creativity is maintained and ads remain highly engaging for consumers?

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