Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Embracing Messaging" to "Reaching the Unreachable through Media". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Daniel Tumiwa

OLX

I don't want, I don't need, but I buy. The magic "buy now" button.

Thinking process of buying to what we know is: I need> I look> I decide > I buy Then it evolved to: I want> I search> I decide> I come> I buy Then it evolved to: I search> I decide> I come> I buy But why are shoppers doing: I don't need> I don't want> I browse > I buy Let's have a chat on this. What's going on? Is this the next big thing? Do we need to have a different approach to this?

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