Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Embracing Messaging" to "Reaching the Unreachable through Media". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Jerry S Justianto

Masima Corp

The Future of Radio is Not Radio

If the radio is as defined as in Google "the transmission and reception of electromagnetic waves of radio frequency, especially those carrying sound messages," surely it will not be the future of Radio as I know it. Radio along with Web are the only two media that has the same closeness / personal feeling with the consumer, except one becoming the primary media, the other becoming the secondary media. How this change shaping the Radio to play important role in the 'transmedia' strategy.

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