Neuromarketing - Understanding The Buy Button in Your Customer's Brain
How to combining and predicting consumer behaviour using neuroscience and big data analytics ? I believe all humans are predisposed with a large number of biases and fallacious modes of reasoning, and it takes serious study for anyone to plug these holes in their mind. My discussion focus is to explore neuroscience and neurophysiology methods to understand consumer decision making, including fMRI, EEG and eye-tracking.
Love to hear and discuss more about agencies experience with neuroscience for marketing research. Open for people with similar interest to co-host this discussion.