Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Embracing Messaging" to "Reaching the Unreachable through Media". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Eddy Yansen

SociaBuzz & EMC Neuro

Neuromarketing - Understanding The Buy Button in Your Customer's Brain

How to combining and predicting consumer behaviour using neuroscience and big data analytics ? I believe all humans are predisposed with a large number of biases and fallacious modes of reasoning, and it takes serious study for anyone to plug these holes in their mind. My discussion focus is to explore neuroscience and neurophysiology methods to understand consumer decision making, including fMRI, EEG and eye-tracking. Love to hear and discuss more about agencies experience with neuroscience for marketing research. Open for people with similar interest to co-host this discussion.

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