Performance marketing in Digital - How to win this battle?
Nowadays, a lot of people mention about performance marketing when they talk about sale from marketing activities, marketing efficiency, effectiveness. But what's performance marketing, is it just about sale or it's more than that? Do all industries need it or just some which relate to sale/ data driven marketing strategy? And if we want to start with performance marketing, how to do it/ which factors are the most important to win this battle?